top of page


a different kind of agency

Who Are We?

We're an independent sports marketing and management agency. We create and maximise value and revenue for sports rights holders, elite athletes and brands.

Our core specialities include strategic commercial partnerships and sponsorships, and athlete marketing.

We focus on long-term commercial strategy, delivering vital revenues for sports rights holders and building secure futures and legacies for athletes.

We really are a different kind of agency. We were founded upon a true passion for sport, and we provide an ethical and transparent service to our clients as well as being committed to promoting and elevating the profile of women and equality in sport.

Our logo is called The Maximise Heart.

It reflects our unrivalled passion and energy for sport and our commitment to ethics and equality in the sports industry.

bottom of page