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Maximise Sports & Media Launches!

We are immensely excited to announce the launch of Maximise Sports & Media, an independent sports marketing and management agency.

Maximise provides elite athletes with world class commercial marketing and career management services as well as creating and maximising value and revenue for sports rights holders by developing commercial partnership and sponsorship programmes.

Founder and CEO, Simon Day, said:

"Maximise Sports & Media was founded upon a true passion for sport and the specific goal of maximising the commercial potential of elite athletes and sports rights holders. We want to build solid, secure futures for our athletes, developing them into respected leaders and influencers in their sports and maximising their commercial value; while helping rights holders develop global marketing platforms that deliver optimal value for brands to invest in."

Day has spent years in the sponsorship business with former company, Legacy Sponsorship, helping sports rights holders secure vital revenues through commercial partner programmes, and in recent times adding limited athlete services to their capabilities.

The decision to launch Maximise Sports & Media was fuelled by a desire to reshape a sometimes outdated agency model.

Day added:

"We're not motivated solely by a player's transfer window contract potential or on-court earnings. We build our athletes' professional and personal brand, presenting them as dependable marketing platforms that brands are proud to associate with. We employ a long-term strategy, with the end goal of maximising their income for the duration of their playing careers and beyond.

Maximise proudly provides an ethical and transparent service to our clients and we are committed to promoting and elevating the profile of women and equality in sport."

For more information, contact

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